the flip side
Every answer owes something back.
how it actually works
Not a "portion of proceeds."
An actual receipt.
No pledge language, no fine print. Here's the literal path a rupee takes.
You buy something premium
A tool, a doodle, a book — anything marked premium anywhere on this site.
It's logged, not pooled
That purchase is tagged to its own line item — it never disappears into one big fund.
Split three ways
After basic costs, what's left is divided evenly across all three causes below.
Published, every quarter
The running total and where it went — posted here, not just promised.
where it goes
Three causes.
No fourth option.
Chosen on purpose, kept small on purpose — easier to actually track, easier to actually trust.
Parents starting over
Grants and re-skilling support for middle-aged parents who've lost work and are rebuilding a livelihood from scratch — no severance, no safety net, just a gap year they didn't choose.
Cancer research
Direct contributions to research grants — specifically the early, unglamorous questions that are too unproven for big funding but too important to skip.
Gen Z, building
Micro-grants and mentorship for young founders and makers who have the idea but not yet the runway — the boring, unfundable, pre-pitch-deck stage.
why these three
very list of causes I could have picked was long, and most of them would have made this page feel like every other "giving back" page — vague, well-meaning, unaccountable. I picked these three because I've stood close enough to each of them to know exactly what a rupee well-placed can do.
I've watched a parent's entire identity get tied to a job that no longer exists, at exactly the age when starting over feels impossible. I've spent a career around the kind of research that never makes a headline but quietly changes what's survivable a decade later. And I've watched brilliant twenty-somethings get stuck not for lack of ideas, but for lack of the boring runway nobody wants to fund.
Three causes, kept deliberately small, so I can actually stand behind every number on this page — not just the sentiment behind it.
Quarterly reports, published here. Every total on this page updates on the same schedule — no waiting for an annual summary, no PR spin.
view the latest breakdown →Buying something premium is the easiest way in.
Every tool, doodle and book marked premium runs straight through the split above — no extra steps, no separate donation needed.
You actually did the thing. Respect. 🎉
That's the whole philosophy of this place, honestly — poke around, try the thing nobody tells you to try.